Honda Xcelerator and BRAIQ

Based in New York City and partnering with Honda Xcelerator in Detroit, BRAIQ bridges the gap between human preferences and artificial intelligence so that an autonomous vehicle can learn to personalize its driving style. Equipped with BRAIQ's technology, existing interior sensors collect biometric information about passenger comfort as the vehicle travels, gathering data on acceleration, braking, steering, and more. This data is aggregated and analyzed securely in the cloud to add an essential layer of emotional intelligence on top of artificial intelligence. Honda Xcelerator and BRAIQ aim to personalize the Adaptive Cruise Control (ACC) experience, helping to increase passenger comfort and foster trust in automated driving technology.