Hollister More Subtle Marketing Method

Business Experts say that compared to it's sister store Abercrombie & Fitch, Hollister hasn't made huge changes to it's design. Still that mean they haven't had a strategy to maintain and improve sales. According to Business Insider, "Hollister has been quietly working on improving its stores and marketing strategy, Abercrombie & Fitch CEO Fran Horowitz said in the earnings call. Most recently, Hollister launched a campaign featuring Khalid and Noah Cyrus."