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Google Will No Longer Scan Gmail for Ad Targeting
2 Views • Jun 25, 2017
Description
Google said it does not scan the email of paying corporate customers of its G Suite of services,
but it made the policy change — announced in a company blog post on Friday — on its free consumer version to eliminate confusion and create one uniform policy toward Gmail.
Google said it plans to carry out the changes to the Gmail ad policy “later this year.” It will continue to scan Gmail
to screen for potential spam or phishing attacks as well as offering suggestions for automated replies to email.
The company will continue to serve ads in Gmail, which has more than 1.2 billion users,
but it will target those ads based on information it has already gathered from other Google services like search or YouTube, instead of the content of email.
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