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Google search expert says reputation is everything

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15 Views • Nov 15, 2010

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http://www.newsvend.com - Speaking at the Dublin Chamber of Commerce, leading Google software engineer and general search guru Matt Cutts emphasised the importance of reputation in building a successful website.

Using online news articles to boost your company’s online prestige and position is extremely effective. Cutts explained that providing quality niche information is essential in building a strong online presence and reputation, along with an intelligent use of keywords and longer key phrases.