Google Negative Keywords Strategy - This REDUCES Your Ads Spend

We will share with you something that most experts don't and this is a Google Negative Keywords Strategy. This Reduces Your Ads Spend if you apply it correctly. So let's dive into it.

Basically, there are two types of keywords you want to exclude from your Ads Campaign and they are

1. Your Local Competitors
2. Services you don't offer

But how do you exclude these two keywords perfectly and get the best out of your Google Ads Campaign? Here is where this Negative Keyword Strategy comes in.

Head on to Google Keyword Planner and put in your Core Service then go to the Refine Keyword Section. In the "Brand of Non-Brand" Section, you can see the list of your competitors. add all of them to your Negative Keyword List.

Also, in the Service Section, you will find the keywords of services that don't apply to your business and then add them to your negative keyword lists.

By applying this strategy, your Ads will stop showing for irrelevant searches and will save you lots of pounds in Ad Spend.

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