Gmail Deliverability Tips: Getting to the Gmail Inbox

Only recently, Gmail changed their webmail format to a ‘Tabbed Inbox’. This put many marketers are at risk of having their email campaigns being totally ignored.

There are a few simple steps to adapt to how Gmail delivers mail. These steps may actually increase your response rates and get you delivered to the right inbox.

If you don't make changes to your email marketing style, you run the risk of having your response rate drop significantly.