GM Drops Cruise Program, Refocuses On Driver Assistance And Personal Autonomy Tech

General Motors has discontinued its Cruise robotaxi program, ending nearly a decade of development and $10 billion in investment, citing the high costs of scaling and increased competition in the sector. The company will refocus its autonomous strategy on enhancing advanced driver assistance systems and fully autonomous technology for personal vehicles, building on its Super Cruise feature. GM plans to consolidate Cruise’s team with its in-house efforts and buy out remaining Cruise investors. The move is expected to save over $1 billion annually once completed in mid-2025. GM shares rose 3% in aftermarket trading following the announcement.