Global3000 | Digital Face Training

How a computer program can help people from different cultures to better understand each otherWhy do all Chinese people look the same? The answer is,of course,that they don't. But what sounds at first like prejudice,is in fact the genuine experience of many Europeans. People from Asian or African cultures often have the same difficulties differentiating between European faces. Psychologists call it the cross-race effect . Face types that we rarely see,appear all the same to us. Ansgar Bittermann realized that this phenomenon could hinder close trade relations. So he developed a training program to help businessmen and women dealing with partners in China. More than 8500 photos and videos of Chinese people in all kinds of moods and situations are designed to help Europeans better understand their potential business partners. Computer games simulate dialogue situations,revealing whether the business partner is still listening and interested or whether he or she is perhaps becoming impatient. Global 3000 takes a closer look at this program designed to help Europeans understand the nonverbal communication in China.