Generationals - Reviver

For the new video and single “Reviver” the band pulls heavily from their electro-pop bag of tricks, laying down an MPC-born beat that invokes a natural instinct to shake some hips and bop some heads up an down. The bass line rounds out the groove, never leaving the pocket of drums, and ultimately giving the guitar, synth and vocals ample room to build on top of. The airy feel and melodic hooks of the song are something all bands striving to find that perfect throwback sound would be envious of.

A motocross race in the California desert is not the first place you might think to find indie outfit Generationals hanging out. But, like they’ve shown in their previous videos for “Put A Light On” and “Gold Silver Diamond” they are a band that likes to take their music seriously, but never themselves. “Reviver” is no different. Cast as opposing motocross riders, Joyner and Widmer battle it out on the twisting and turning course, going full throttle (pun intended) as the adoring crowd cheers them on. But it doesn’t just stop there. Like a mashup of E.T. and the Hindu religious festival Holi, Widmer soars high into the atmosphere with a blast of colored smoke trailing behind him, leading to a perfect silhouette with the setting sun. This video is a wonderful combination of lighthearted fun and seriously well executed visuals that make for an easy watch.