General Mills' Global Responsibility in 2012

Global Responsibility 2012

by Kim Nelson

I’m pleased to share with you our 2012 Global Responsibility report. It is posted on GeneralMills.com, as well as a video overview of our commitment.

We have reported our responsible business practices to the community for the past 42 years as a way of demonstrating the many ways our business performance reflects our values. Our report is an important way for us to be both transparent and accountable for our actions as a company.

For example, in the area of health, we seek to share the efforts we make to continuously improve our portfolio of products.

In the area of community engagement, we take the opportunity to showcase the many ways that we’re changing lives through our philanthropic activity in the communities we serve.

And in sustainability, we share our progress against the very aggressive goals we have established for ourselves – or, in the cases where we have struggled to reach our goals, we share the challenges