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Forget Cyber- it's "mobile" Monday

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Forget Cyber- it's "mobile" Monday

R
Reuters

37 Views • Dec 02, 2013

Description

Forget Cyber Monday- it's mobile Monday.

Mobile traffic surged on Monday- up more than 60 percent compared to last year- mobile sales were more than 16 percent of all online sales.

Flash sale site Rue La La's CEO Steve Davis was having a very good day:

SOUNDBITE: STEVE DAVIS, CEO, RUE LA LA (ENGLISH) SAYING:

"Cyber Monday is huge for all of us in e-commerce, and if last year is any indication, this year will be our biggest day of the holiday season. We have gotten off to a tremendous start in the first sort of hours of Cyber Monday. And we expect that pace to continue and to have our biggest day in history as well as our biggest day in the holiday season right here today."

He said more than half of their sales each day since Thanksgiving have been on mobile devices- mainly iPhones- meaning consumers were on the go.

Being good at mobile is everything for retailers this holiday season says Jill Puleri of IBM:

SOUNDBITE: JILL PULERI, GLOBAL INDUST