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Football sells

swissinfovideos

184 Views • Jun 11, 2008

Description

The 2008 European football championships requires a lot of money, which is generated largely through sponsorship. Companies using the championships to advertise their products, but which are not official Uefa partners, risk a lawsuit. But it’s not always easy to tell what’s legal and what’s illegal ambush marketing. (SF/swissinfo)

Keywords & Tags

#Euro #2008 #european #football #championships #UEFA #ambush #marketing #Switzerland #Swiss #swissinfo

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