Flower shopping: Kolkata Durga Puja

Durga Puja is one of the most important events in the Bengali society's calendar. Many Bengali films, albums and books are released to coincide with the Puja. The West Bengal government gives a fortnight of holidays for the Pujas. This time is used in various ways. Many people travel in India or abroad. Gatherings of friends called "Aadda" in Bengali is common in many homes and restaurants. A lot of shopping is done, and retailers cash in on this opportunity with special offers.

Visiting pandals with friends and family, talking and sampling the food sold near them is known as pandal hopping. Young people embrace this activity. Pujor Gaan (Songs of Puja) are the Adhunik Bengali songs that come out every year during this time.

Kolkata is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly river, it is the principal commercial, cultural, and educational centre of East India, while the Port of Kolkata is India's oldest operating port as well as its sole major riverine port. As of 2011, the city had 4.5 million residents; the urban agglomeration, which comprises the city and its suburbs, was home to approximately 14.1 million, making it the third-most populous metropolitan area in India. As of 2008, its economic output as measured by gross domestic product ranked third among South Asian cities, behind Mumbai and Delhi. As a growing metropolitan city in a developing country, Kolkata confronts substantial urban pollution, traffic congestion, poverty, overpopulation, and other logistic and socioeconomic problems.

Initially the Puja was organised by rich families since they had the money to organise the festival. During the late 19th and early 20th century, a burgeoning middle class, primarily in Calcutta, wished to observe the Puja. They created the community or Sarbojanin Pujas.

These Pujas are organised by a committee which represents a locality or neighbourhood. They collect funds called "chaanda" through door-to-door subscriptions, lotteries, concerts etc. These funds are pooled and used for the expenses of pandal construction, idol construction, ceremonies etc. The balance of the fund is generally donated to a charitable cause, as decided by the committee. Corporate sponsorships of the Pujas have gained momentum since the late 1990s. Major Pujas in Calcutta and in major metro areas such as Delhi and Chennai now derive almost all of their funds from corporate sponsorships. Community fund drives have become a formality.

Source:Wikipedia

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