Ferrari Luce - Design Reveal

The Ferrari Luce is the first electric Ferrari from the Maranello marque. Its design was approached in an unconventional way, intended to underline its uniqueness on a technological level as well – hence the idea of entrusting the project to a designer from outside the Ferrari Design Studio, headed by Flavio Manzoni. The creative collective LoveFrom was brought on board and tasked with bringing an unconventional, multidisciplinary perspective and experience of the luxury sector to enable cross-fertilization and inspire new design languages.

The Ferrari Luce has acquired such a specific identity precisely because the designers were given the freedom to conceive a disruptive yet coherent form. In tackling the development of the car, LoveFrom was in fact granted the philosophical and design autonomy needed to present a complete, global proposal, whose research would extend into fields beyond that of pure car design. The guiding principle was simplification, with styling cues that recall closed forms and smooth, pure shapes. Subsequently, during the development phase, LoveFrom worked with the Ferrari Design Studio, refining the concept in keeping with its original intent and ensuring that every solution was in line with Ferrari’s functional targets, architectural constraints, and the homologation requirements of a production road-going sports car.