Fashion x Passion

Welcome to Brazil, a country rich in culture and spirit! In this dynamic country, fashion trends were being shaped by none other than Korean fashion professionals! From the 1980s, Korean residents in Brazil have transformed the underdeveloped local fashion industry by manufacturing high-quality apparel with sophisticated designs. Last month, a very special fashion show took place in Sao Paulo under the theme of , where Korea and Brazil, and fashion designers from both countries came together on the runway. Korean designers including Yoon Choon Ho, Jun Yang Bae, Jung Du Young and Cheong Min Kyung, as well as Lee Yoon Hee, an up-and-coming Korean designer living in Brazil, and popular Brazilian designer Estilista Samuel showcased their latest collections at . K-pop artists also flew in from Korea to join these designers onstage. Global music, dance and fashion trendsetters, ShiNee and f(x) members, Luna and Amber gave special erformances during the show, creating an unforgettable fashion moment! Check out to get a closer look at the Korean Wave that’s sweeping through Brazil’s fashion scene!