Fairtrade Fortnight 2010

A campaign has been launched today to tackle the poverty facing more than 14 million people in the developing world who rely on tea for a living but who are suffering from unfair trade conditions, despite sales of Fairtrade products increasing in the last year.

To mark the start of the annual Fairtrade Fortnight (22nd February 7th March) consumers are being urged to do something as simple as swapping the brand of tea they buy, to tip the balance of trade in favour of disadvantaged producers. Fairtrade is already helping 750,000 farmers, workers and their families. But according to the Fairtrade Foundation, a seismic shift is needed to help some of the most vulnerable people in the world.