'Experience a different world' with FT Weekend

The Financial Times today unveils its largest global campaign to promote FT Weekend, its Saturday and Sunday edition. The campaign, titled 'Experience a different world', will run across TV, cinema, radio, outdoor, print and digital media. A new FT Weekend print subscription is available at www.ft.com/weekendsub.

FT Weekend editor Caroline Daniel said: "From Donald Trump to Angelina Jolie; the selfie specialist Danish PM Helle Thorning-Schmidt to snooker star Ronnie O' Sullivan -- FT Weekend offers readers the essential mix of life, arts and culture. At FT Weekend, our writers combine facts with entertainment, to deliver the best of the world with wit and authority. This investment is a big show of confidence in the brand and its success."
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