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Expectation risk

Financial Times

54 Views • Mar 04, 2019

Description

Apple's earnings disappointed the market this week, for the first time in almost a decade. Andrew Hill, FT management editor, discusses with Long View columnist John Authers the disadvantages of setting the "expectations bar" too high, particularly for new products like the iPhone 4S and 5.

For more video content from the Financial Times visit: http://www.ft.com/video

Related article: http://www.ft.com/cms/s/0/c81ff6a6-d5d0-11e1-a5f3-00144feabdc0.html

http://www.FT.com/

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#Financial Times #News #Business #Finance

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