EthiconLegacy_D160609

This is an explainer video for Ethicon, which are a leading sterilized surgical instrument makers.It is made in a livestock + aniamation style. From an explainer point of view, the livestock ‘humanizes’ the experience and the animation is able to convey details that may be too complex, gory or crude to be shown. Take surgery for example, we used a stock video to show a surgeon, but the anatomy is animated.
Check out more at http://b2w.tv/explainer-videos-for-business/