ESPN Gets in the Streaming Game

ESPN is reportedly laying the groundwork to offer its channel directly as a subscription streaming service. The project, codenamed "Flagship," is part of ESPN's preparation for the shift towards standalone streaming. While ESPN+ was launched in 2018, it does not provide access to the ESPN channel itself, which includes high-value programming like NBA and NFL telecasts. The transition to streaming is seen as crucial for ESPN's future success, as traditional TV revenue has been declining. The pricing and timing of the streaming service launch are key decisions for ESPN and Disney ($DIS@US), its parent company. Disney's CEO, Robert Iger, has emphasized the importance of getting the transition right. While Disney+ has been successful with 157.8 million customers, the shift to streaming has incurred significant losses.