Entrepreneur Elevator Pitch S7 EP7: DipIt

The first entrepreneur in the elevator faces an even simpler question: Who is his customer? While his patented french fry-holder makes it easier for customers at a fast-food restaurant to eat on the go, he's not actually selling to a McDonald's eater. He needs to sell to McDonald's management and other fast-food chains, which have different incentives and emphases than their customers. Will he satisfy the investors' concerns and have them bite on his invention?