Endangered crocodile saved by brand benefactor?

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Endangered crocodile saved by brand benefactor?

A
AFP English

33 Views • May 22, 2010

Description

Michel Lacoste, founder of the famous French sports clothing range, holds a tiny baby crocodile between his fingers. The Orinico crocodile is critically endangered but its future is looking up, thanks to a slick marketing campaign in which high-profile brands defend their animal logos.Duration: 01:39