Emika - She Beats

Directed by Matt Lambert twitter.com/dielamb
feat. Stephanie Ballantine
'She Beats' is taken from Emika's new album Dva. Pre-order now at iTunes or the Ninja Store Ninjashop - bit.ly/emikadva
iTunes - glnk.it/20g

Emika, a classically trained musician who studied classical piano and composition, grew up in Milton Keynes, England. She started to make music at school and waitressed to save up for her first Apple Mac and copy of Logic Studio. Emika received her Music Technology degree in Bath, then procured an internship at the offices of the London label Ninja Tune, where she worked for a month. As Bristol music scene was making a transition from drum and bass to dubstep, she went to the first parties organised by Pinch.

In 2006, she took advantage of a free flight to anywhere in Europe granted by her bank, as she got her account upgraded, flew to Berlin on her own and decided to stay there.

In Berlin Emika started working as a sound designer for Native Instruments, all the while honing her own ("uniquely haunting", according to AllMusic) musical style with her laptop, picking up ideas from the dance scene at the Berghain and Panoramabar clubs. Fünf, the compilation album of music crafted from field recordings made inside these clubs by Emika (who contributed her own track "Cooling Room", an opener), has been released by Ostgut Ton, as part of the celebration of the label's five-year anniversary. Her job at the Native Instruments had an important role in her artistic development, too. "I am focused on the world of sound and the power of the human voice, the instant connections it makes with listeners, in music. In general I feel there is a lack of vocabulary in the field of electronic music", Emika later explained.

Ninja Tune appreciated Emika's new, dark, downtempo dubstep direction and in January, 2010, released "Drop the Other" as her debut single, which has also found its way into the label's 20th anniversary box set. Since 2009, Emika has appeared on tracks with the likes of Pinch, Kryptic Minds, Paul Frick and MyMy. Her second single "Double Edge" came out in May 2010 to be followed by "Count Backwards" (April, 2011) and "Pretend/Professional Loving", the latter came out in September, 2011, and was remixed by Brandt Brauer Frick, Kyle Hall and DJ Rashad.

On 3 October (October 11, in US), 2011, her debut album Emika came out (all four singles included), described as the mix of "bewitching, atmospheric melodies and glitchy electronic beats" and getting good reviews. Emika's music has been described as being influenced by various genres like early dubstep, electronica and classical,

On 18 October 2011 Emika embarked upon her first American tour, supporting Amon Tobin and she has continued to play live shows all over the world throughout 2012 in countries such as Russia, Norway, Switzerland, Ireland, France, Turkey and Austria.