ELVIS PRESLEY - O SOLE MIO - 2015

Steven Wagner - Stevan Vagner, Podrum COLLEGIUM MELODIUM, World music museum in BELGRADE, Great NESHA ELVIS, Milun, Srdjan, Vlada and Ika, present "It's Now or Never" , a ballad recorded by Elvis Presley and published by Gladys Music, Elvis Presley's publishing company, in 1960. The melody of the song is adapted from the Italian standard, "'O Sole mio", but the inspiration for it came from the song, "There's No Tomorrow", recorded by U.S. singer, Tony Martin, in 1949. The lyrics were written by Aaron Schroeder and Wally Gold. The single is the second best-selling single covered by Presley, and one of the best-selling singles of all time.
In the late 1950s, while stationed in Germany with the U.S. Army, Presley heard Martin's recording. According to The New York Times, quoting from the 1986 book Behind The Hits, "he told the idea to his music publisher, Freddy Bienstock, who was visiting him in Germany... Mr. Bienstock, who many times found songwriters for Presley, returned to his New York office, where he found songwriters, Mr. [Aaron] Schroeder and Wally Gold, the only people in that day. The two wrote lyrics in half an hour. Selling more than 20 million records, the song became number one in countries all around and was Presley's best selling single ever.