Elmer's Big Parade launch in Blackpool

Blackpool’s first major public art trail was launched this week, which will see 30 large Elmer sculptures installed – creating a parade through the town that will be enjoyed by visitors and locals for eight weeks in Spring 2024.

The large elephants are inspired by David McKee’s beloved children’s books. Each will be uniquely decorated by artists, and joined by a herd of smaller Elmers which will be decorated by youngsters in the resort.