Effective Merchandising Programs That Work In Retail

By Rose Scott, General Manager Buying, Woolworths Liquor Group. The importance of a complete picture of our customers is paramount if we are to keep satisfied the three million customers visiting one of our 1,400 stores and websites every week. This means that understanding their behaviours, different shopping missions, and drinking occasions becomes critical in earning customer loyalty. Merchandise strategies that understand both mega and category trends help ensure the retail offer is always ahead of the customers expectations. The most effective approach for putting the customer first is when both retailer and supplier partner in bringing these strategies to life in store and delivering "an experience" for the shopper.

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