eDrive zones and BMW points

Plug-in hybrids contribute to zero emissions urban mobility. How can our company support customers so they can benefit from the full potential of their vehicles? The answer is eDrive zones and BMW points. Using geofencing technology, eDrive zones defines areas in which the car enters an environmental zone and switches automatically to the electric driving mode — a highly efficient way of improving air quality and reducing the cars’ operational costs, while BMW points helps our customers to increase their electric driving share in a playful way.