Eco-Friendly Laundry Detergent Innovation

Tide, America's #1 trusted laundry detergent, has launched what they're calling the biggest laundry innovation of the 21st century and it comes right in time for Earth Month. It's called Tide evo, an innovation that's been in development for over a decade - a lightweight tile, made from tens of thousands of miniscule fibers spun together to create layers of soap, all without unnecessary liquid or fillers. All six layers that make up the tile are made of 100% concentrated cleaning ingredients. It activates instantly in water and fully dissolves, ensuring a powerful clean with a fresh scent from the start. Plus, Tide evo is environmentally conscious. It's designed for cold water washing letting you save 90% of energy use by avoiding a hot water wash. It comes in ready-to recycle paperboard and is lightweight and easier to store and pick-up. The brand says they wanted to create a laundry solution that is lighter, faster, and simpler and aligns to a modern lifestyle. Tide evo is first launching exclusively in Colorado starting April 2 with expanding national availability later this year. To learn more visit tide.com/evo.