Draw Something: Creating a Game That Is Truly Cooperative

Draw Something: Creating a Game That Is Truly Cooperative
Gamification Co - The Concourse Exhibition Center
Dan Porter, CEO of OMGPOP, presents Gamification and Increased Engagement: A Perfect Marriage. OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into long-term engagement isn't a given, even for a brilliant team of game-loving developers. Find out how OMGPOP used the lessons of community and gamification to build an enduring community, break records for engagement and time-on-site, and still keep the fun, light and social atmosphere so crucial to their audience. The lessons - and data-rich analysis - are sure to make a difference in your community development."