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Doing Business With Advertisers

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Doing Business With Advertisers

W
WebProNews

11 Views • Apr 30, 2010

Description

The most successful bloggers are, by and large, the ones who have learned to get along with advertisers. In this interview with Abby Johnson, Steve Hall of Adrants fame explains how bloggers should pitch advertisers and what media kits should contain. Also discussed: the broader subject of advertisers’ roles in consumer-controlled media.