Dissect User Engagement with New Facebook Tools

Marketing on Facebook may have gotten a little bit easier thanks to the release of a couple of tools for analyzing Facebook brand pages. For starters, Facebook released updates to its Page Insights product to help brands better understand how their page is performing.

WebProNews spoke with Justin Kistner, the Director of Social Products at Webtrends, which is a company that was included in the Alpha testing of Facebook’s new product. He told us that the new Facebook Insights tool focuses more on measuring engagement and not just fan growth.

Incidentally, Webtrends also introduced a tool called Hoverstats that allows page owners to evaluate the effectiveness of their posts. He said the idea behind both tools is to help brands determine whether or not they are reaching and engaging with their fans.