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Disney $10M Ad Pushback

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Disney $10M Ad Pushback

B
Benzinga

14 Views • Apr 17, 2026

Description

Disney is asking $10M for a 30-second Super Bowl LXI ad amid slowing advertiser demand, bundling unsold inventory with other assets. The NFL is exploring streaming deals after selling a Week 1 game to YouTube for ~$100M. Disney beat Q2 estimates with adjusted EPS of $1.63 on $25.98B in revenue but projected a $100M decline in sports operating income for Q2. Shares dipped 0.12% in premarket trading.

Keywords & Tags

#benzinga #NFL #googl #youtube #Disney #streaming #ESPN #DIS #advertising #superbowl #StreamingWars #mediarights #MediaNews #LiveSports #SportsBroadcasting

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