Digital Pre-Roll & In-Stream Video Market 2016

Get Report @ http://www.rnrmarketresearch.com/digital-pre-roll-and-in-stream-video-avails-2013-2016-market-report.html

Digital pre-roll and in-stream video inventory is expanding at a 20.3% rate in 2013, while corresponding media spend is expected to increase 37.8% over the calendar year, as presented in an avails analytics report by AccuStream Research.

The report, Digital Pre-Roll and In-Stream Video Avails: 2013 – 2016, attributes increased video spend to higher sellout rates sector-wide–even as insertion frequencies rise–to marketers who are buying scale, including campaigns against YouTube’s expansive library and inside social networking environments strengthened by greater inventory transparency.