Digital Marketing Weekly Updates | Part -2

Let us explore YouTube creator monetization updates and Premieres, Instagram video chat, Topics channels, and other breaking Digital Marketing news from last week!

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1. Facebook appears to be testing the option to simultaneously share a single-image Facebook post to your page, page story, or Instagram.

2. Instagram users can now select music from a music library to add to their in Instagram Stories or choose a song before capturing a video when they open the Instagram camera.

3. At VidCon, YouTube announced the “next big steps for creator monetization” and several upcoming updates. YouTube is rolling out channel memberships, merchandising, and new marketing partnership opportunities between creators and brands through its new branded content platform called FameBit.

4. LinkedIn introduced LinkedIn QR code to make it easier to connect on the spot when meeting someone in person. The LinkedIn QR code can be accessed by clicking the QR code icon in the search box found on the Home tab. It is available now in the LinkedIn iOS and Android apps globally.

5. Last October, Facebook began testing subscription support in Instant Articles with 10 publisher partners. Facebook reports that the initial test has been successful and it’s now adding several updates to the program. These include tools that enable publishers to define when a reader sees a paywall, support for time-based special offers on the Instant Articles paywall and pre-paywall upsells, and a propensity model that predicts how likely someone is to become a subscriber to a certain publisher.

6. Instagram debuted video chat in Instagram Direct, Topics channels in Explore, and new camera effects for Stories. All three were rolled out to all users on both Android and iOS this week.

7. Twitter introduced in-stream video ads in April 2017 in the U.S. Earlier this month, Twitter expanded this feature to all advertisers around the world. Advertisers in 12 countries, including Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the UK, and the U.S., will be able to start in-stream video ad campaigns directly through Twitter’s self-serve ad tool.


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