Digital business makes big inroads at CeBit

“Digitalisation” is the big topic at this year’s CeBIT technology fair, in Hannover, Germany. China is this year’s partner country.

The term, digital economy not only applies to an increasingly connected business community but also the transition of CeBIT from a consumer to a business fair.

A traditional German agricultural company is putting a digital spin on farming machinery. This “smart” tractor from Claas comes with intelligent navigation and obstacle detection, which can help farmers manage their crops more effectively. The tractor prepares even a yield map, telling the farmer exactly how much grain he harvested from each sector of his field.

German bike manufacturer, Canyon Bicycles has joined forces with Deutsche Telecom to build a smart bike with a strong focus on safety.

Wilfried Huelsmann-Tennhoff of Deutsche Telekom explained: “The bicycle is equipped with a so-called On-Board-Unit, a small device which is built into the bicycle frame. With this On-Board-Unit, we