Design Barcode

GRAND PRIX - TITANIUM LIONS (Cannes Lions International Advertising Festival 2006)

Unsightly barcodes have been raping the beauty of package design long enough. That's why we came up with a way to give barcodes a fun and beautiful makeover, while keeping its functional utility intact. We christened this new type of barcode the "Design Barcode" and pitched it to various manufacturers throughout Japan. As a result, many companies adopted it into their package design, and we helped to turn barcodes into a new channel for companies to communicate to their consumers.

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