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Decoding The Client - Agency Equation  | Brand Equity

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Decoding The Client - Agency Equation | Brand Equity

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19 Views • Apr 25, 2016

Description

In advertising, the old never age. Be it creative formulas for the perfect campaign or the age old debate on the client-agency relationships. Sonali Krishna caught up with ace marketers - Oliver Maletz, Chandramouli Venkatesan and Samar Singh to garner their perspective on what’s wrong with the agency business for the very last time, to put this age old topic to rest. Listen in.