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Danny Sullivan Newspaper Industry- Ad:Tech 2009

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Danny Sullivan Newspaper Industry- Ad:Tech 2009

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WebProNews

17 Views • May 28, 2009

Description

http://videos.webpronews.com Today the newspaper industry is being forced to take different approaches to survive due to the expansion of internet use. With the consumption of news through the internet growing, downsizing of employees and cutting of sections and features from publications continues. The blame for the newspaper/print news 'crisis' is often pointed in several directions. Some have suggested search engines like Google are one of the biggest problems traditional media faces. However, search industry maven, Danny Sullivan, thinks Google gives the newspaper industry special treatment and they could do a better job of taking advantage of the attention given to them.