CUPRA Raval - Highlights

CUPRA kicks off the global World Premiere of the CUPRA Raval revealing the car for the first time at an institutional event in its birthplace: Barcelona. The city that ignited the brand’s ambition to inspire the world hosted the opening event, ahead of a series of simultaneous urban reveals across 12 cities featuring exclusive events and artists. In Barcelona, Markus Haupt, CEO of CUPRA, unveiled the new car alongside Salvador Illa, President of the Generalitat de Catalunya; Jordi Hereu, Minister of Industry and Tourism; and Jaume Collboni, Mayor of Barcelona.

The reveal of the CUPRA Raval marks the beginning of a new era for the brand with the arrival of a rebellious electric compact car that is set to shape the future of electromobility. The model is inspired and fueled by the diversity, creativity and a non-conformist spirit of the Raval neighbourhood of Barcelona. To celebrate its arrival and the beginning of this new era, CUPRA has announced that its iconic venue in the centre of Barcelona will temporarily become the CASA CUPRA RAVAL.

Additionally, during a conversation with Jaume Collboni, Markus Haupt revealed that Nathy Peluso will headline the World Premiere in Barcelona, performing a public concert at 18:30 in Plaça Catalunya. Simultaneously, Guitarricadelafuente will take the stage in Madrid, Disiz in Paris, Kim Petras in Berlin, Chase & Status and Lancey Foux in Manchester, and Mahmood in Milan, an unprecedented urban reveal.