Culture-based Development Goodwill Action

<b>Culture-based Development Goodwill Action for
Ethnic Minorities in China 2009-2010 UNDP-DADAWA</b>

Chinese music artist Dadawa (a. k. a. Zhu Zheqin) was appointed as the
second UNDP Chinas National Goodwill Ambassador (NGWA) on 8
January 2009, contributing to UNs efforts in promoting culture-based
development for ethnic minorities in China. A two-year goodwill action
plan has been set up to explore innovative ways to preserve cultures
originality and leverage cultural diversity as an engine for more balanced
development in ethnic minority areas in China.

The video introduces a culture-based development goodwill action
named Show the World, for ethnic minorities in China from 2009 to 2010.

<i>United Nations Development Programme
http://www.undp.org/</i>