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Craft Beer Industry Phenomenon
5 Views • Jan 31, 2014
Description
Key Features and Benefits
• This report provides readers with an excellent way of gaining an understanding of the dynamics and structure of the wider “craft beer” category worldwide. Data includes volumes from 2008 to 2012 plus provisional data for 2013.
• This report uses a wider definition of “craft beer” that includes historical speciality beers as well as brands produced by larger brewers
• This report provides data and analysis of the performance of brands in the wider “craft beer” category.
• This report profiles the “craft beer” strategies of the five leading global brewing groups
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