Corporate Philanthropy is More Than Writing Checks | Timberland

Traditional corporate philanthropy, as the average consumer has come to know it over the past several decades, consists of making donations to charities in order to create positive societal impact, while engendering goodwill among key stakeholders like consumers, shareholders, advocacy groups and employees.

While such contributions are well-intended and not to be dismissed, this approach brings with it certain risks — namely that a promising project relying upon a company’s donation can go by the wayside if and when the funding runs out and there are no resources or people left on the ground to maintain it.

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