content versus web design

Content Creation versus web design. http://www.colmmcgill.com. Many people and businesses have fantastic looking websites very slick indeed. They have spent thousands to get their website designed. They are very happy with the look of their site and feel it's money well spent.
But the question here which is more important content creation versus web design. Well in my opinion there is no comparing. Content creation is king; it adds depth and value to your website. It is the very thing that drives traffic to your site and keeps the end user on your site.