Competitor Analysis - Lecture 4

Competitor analysis video shares insights about online competitors and how analysing competitors can be useful. this video informs the viewer about the difference between online competitors as opposed to their brick and mortar business counterparts.

One of the best things about managing an online business is the fact that you can gain a lot of information on your competitors because their website and online footprint can quickly and easily be found and studied to gain ideas about what they are doing and how they are interacting with your ideal customers.

If you have gained new knowledge and insights through this video session, then please share it on your social profiles by using this link:
https://youtu.be/ZIkIh59kBrM

Perhaps you can even utilizing competition research to learn from them so that you can incorporate what they are doing online for your own business.

You can participate in forums to find out what other webmasters are doing for analysing their competitors. Check out Google's own webmaster forum here:
https://productforums.google.com/foru...

In this serious of videos for researching competitors, I have not shown you how to utilize the wayback machine (web archive) to see how your competitor's website look back in time, find about it here:
https://archive.org/web/