Coke Local: Turning Convention on Its Head

Coke Local: Turning Convention on Its Head
L2 - NYU Stern School of Business
The rate of change and innovation in digital is staggering. Brands that take an iterative approach to innovation are quickly falling behind and risk destroying significant shareholder value. Exemplar brands are building systems, processes, and cultures that support experimentation and innovation in digital as part of the way in which they conduct business.This full-day workshop is designed to give managers and senior marketers tools, best practices, and tactics to unlock and signal innovation within their organizations and drive a culture that rewards risk taking, rapid prototyping, and continuous learning.