Coco Wins Holiday Box Office

Just like last Thanksgiving weekend last year, an animated film (Moana) opened against a big blockbuster in its second weekend (Fantastic Beasts and Where to Find Them) and came out a decisive victor, though in both cases, the Thanksgiving weekend has given the struggling blockbuster new life. Here, it’s Pixar’s fantastic Coco that took the top spot, raking in around $70 million for the five-day weekend. Coco was a particularly huge hit with Hispanic audiences, which made up 39 percent of the audience (compared to 42 percent white), and that should bode well both for the future of the pic over the holiday and its international appeal.