Climate change tops Americans’ concerns for future generations

The majority of Americans are worried about how younger generations will be impacted by climate change and are actively seeking ways to help, according to a new study.

The survey of 2,000 American car owners uncovered that 52% are worried about climate change when thinking about the future for younger generations.

Going further, more than a third (36%) cite it as their No. 1 concern for future generations, even more than the economy as a top concern (25%) or evolving social norms (13%) and global instability (11%).

Commissioned by electric vehicle maker, Rivian, and conducted by Talker Research, the research revealed that most people (63%) believe the purchases they make will have an impact on future generations’ quality of life, either financially, environmentally or both.