CLARISONIC

Clarisonic is a brand of skin-care devices, primarily known for its sonic facial cleansing brushes, originally developed by Pacific Bioscience Laboratories of Redmond, Washington. The brand and its parent company were acquired by L'Oréal in 2011. In 2018, Clarisonic devices made up 14% of the skin care device market. In July 2020, L'Oréal announced it would discontinue the Clarisonic brand and products, choosing instead to focus on other core business offerings. It is speculated that the actual cause was increasing competition from cheaper alternatives as the skin care device market grew.