Charged Studios UPS Choice Stop Motion Adam Pierce

Ogilvy/NY looked to Charged Studios and director Adam Pierce to usher in a new age of package delivery for UPS. Using a hybrid of live-action and stop-motion animation, the campaign promotes UPS’s new My Choice service, which provides customers with package information electronically, turning their old paper notices into a “dinosaur”…literally.

The spot opens with a breeze from a kitchen window scattering a stack of UPS Info Notices on the counter top into the air. Magically, they transform…landing as a mini origami T-Rex marking the new dawn in the evolution of UPS package delivery.

“Having access to every department under one roof allowed Ogilvy to work directly with everyone at Charged,” said director Adam Pierce. “This helped to make the entire job an incredibly rewarding experience for both the agency and our team. “

Editorial Company: Charged Studios/NY
Editor: Andy Harmon

Music: Massive Music/NY

Sound Design: Charged Studios/NY
Sound Designer: Daron Murphy