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Challenges at Playboy Enterprises
Description
Christie Hefner discusses how she plans to grow the media conglomerate.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We've been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We've been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We've been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We've been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
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